How to speed Approved Email time to market
Learn how Activator enabled a leading pharma company to simplify their approved email content creation process, reduce costs, and work in a more agile way
An affiliate of a major European pharmaceutical company wanted to create approved emails in-house to speed up the content process and reduce production costs. Previously, the emails were created by agencies but this was felt to be slow – requiring a lot of agency communication to make even simple changes to the content.
Learn how Activator enabled the affiliate to achieve:
67% of approved email created in-house within a few months
Impressive HCP open rate of 65%
More efficient, lower-cost process
Access to global templates and materials, plus other affiliates' content for adaptation