Ensuring brand consistency with Activator
Learn how Activator enabled a leading pharma company to align messaging and ensure better brand consistency across markets
A leading European pharmaceutical company wanted to centralise their organisation to ensure brand consistency and more coherent omnichannel experiences for doctors and pharmacists.
To deliver on the new content strategy — and ensure a unified and efficient way to create, adapt, localise, approve, and track content — Anthill Activator was implemented.
Learn how Activator enabled the company to achieve:
central creation of content enabling message consistency
transparency and trackable insights into content performance