Ensuring brand consistency with Activator

Learn how Activator enabled a leading pharma company to align messaging and ensure better brand consistency across markets

Case study

A leading European pharmaceutical company wanted to centralise their organisation to ensure brand consistency and more coherent omnichannel experiences for doctors and pharmacists.

To deliver on the new content strategy — and ensure a unified and efficient way to create, adapt, localise, approve, and track content — Anthill Activator was implemented.

Learn how Activator enabled the company to achieve:

  • central creation of content enabling message consistency

  • transparency and trackable insights into content performance

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